The Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Association International (HSMAI) has announced its 2011 Board of Directors. The board is made up of:

President Kimberly Hutcherson Hampton Inn Irving-Las Colinas
Managing Director Carrie Riney Inman Promotional Team
VP Administration Gustine DeVos Embassy Suites DFW South
VP Finance Marsha Staroverova Ultimate Ventures
VP Membership Stephen Mackintosh Group Dynamix
VP Programs Stacy Hawkins III Forks
VP Public Relations Marla Spear Sheraton Suites Market Center
VP Sponsorships Thomas Economos Le Meridien Dallas
VP Fundraising Leann Hergenrader Dave and Busters
VP Special Events Monty White Irving CVB

These board members recently participated in a two day board retreat, where they met with the preceding board of directors to discuss transition plans, set goals for the future, and begin implementing action items for the year. A key area of emphasis will be continuing the impressive monthly educational programs that the chapter produces.

HSMAI is a global organization of sales and marketing professionals representing all segments of the hospitality industry. It is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide. The Dallas/Fort Worth Chapter welcomes our 2011 board to a great year to come.



HSMAI's Dallas/Fort Worth Metroplex Chapter Attends 2011 HSMAI Leadership Conference

DALLAS, Texas (February 2011) The Hospitality Sales and Marketing Association International – Dallas/Fort Worth Chapter (HSMAI-DFW) attended the 2011 HSMAI Leadership Conference February 7, 2011 in Palm Beach Gardens, Florida hosted at the PGA National Resort & Spa. This year's theme "a rising tide lifts all boats" and HSMAI is sailing to new horizons for the 2011 year with the launch of a new HSMAI logo and a renewed focus on rebuilding the hotel membership of the association.

Attendees of the 2011 conference receive pertinent information in both association business as well as the state of the tourism and hospitality industry to share with their chapters. Roger Dow, President and CEO, US Travel Association, spoke at this year's conference about the funding of the Travel Promotion Act, and its effect on the tourism industry. Roger Berry, former CIO Walt Disney Parks & Resorts, also spoke on managing change during each company's economical struggles.

This year the HSMAI DFW Chapter also brought home two Frank W. Berkman Best of the Best Awards at the annual HSMAI Chapter Awards Gala. This year's awards were for membership retention and development programs as well as Outstanding New Collegiate Chapter for the new HSMAI-University of North Texas Chapter. "We're thrilled to have received these two amazing awards," said Kimberly Hutcherson, the HSMAI-DFW chapter president, "it's a testament to all of the hard work of our talented leaders and of our amazing membership, both of which are what give this association such a strong presence in the Dallas/Forth Worth area."

About the HSMAI Dallas/Fort Worth Chapter:
The Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Association International is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. HSMAI-DFW is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue, optimization, marketing, and branding. For more information about HSMAI-DFW, visit: www.hsmaidfw.org.

About the Frank W. Berkman Best of the Best Award:
A chapter award program instituted in 1980 to recognize those chapters in the United States that provide outstanding value to members. In 1996 the program was renamed the Frank W. Berkman Chapter Award Program to honor the memory of Frank W. Berkman, Executive Director of Association. In 1997 the program was expanded to acknowledge the "Best of the Best" in chapter operations in lieu of the "Chapter of the Year" award.




Golf Tournament on April 1 to benefit scholarships and philanthropies of the Dallas Fort Worth Area Tourism Council Foundation and the Hospitality Sales and Marketing Association Dallas Fort Worth Chapter.

DALLAS, Texas (March 2011) HSMAI DFW and DFWATC invite golfers to the 2nd Annual Hospitality Golf Tournament on Friday, April 1 at the Cowboys Golf Club in Grapevine, Texas.

Golfers and sponsors who participate in the tournament will win the satisfaction of helping support different scholarships for HSMAI DFW and DFWATC. HSMAI DFW supports the UNT student chapter to help college students with financial aid. DFWATC supports the Irving Tag Taggart scholarship program. This program helps increase the number of students from the Dallas/Fort Worth region seeking a career in the tourism industry and to honor one of tourism's longtime members – Irving L. "Tag" Taggart.

This year, Hole Sponsorships start at just $150.00 this year, along with Longest Drive and Closest to the Pin for $450.00. There will be something for non-golfers to including bingo hosted by Murder Mystery Players for $10.00 which gets you 4 cards for 5 games and chances to win cash and fun prizes!

Registration starts at 11:00am and the fee of $170 a player includes a round of golf with a GPS golf cart, all on course food and non-alcoholic beverages, two drink tickets, lunch, and dinner reception, unlimited practice range access, green fee, cart fee, unlimited range balls, a pre-staged golf cart and registration tables, curb side bag drop service, fully equipped golf cart with towels, cooler, and tees, a personalized scorecard, cart signs, rule sheets, leader board scoring, and a mango towel to refresh with.

For more information and reservations, please contact Monty White - mwhite@irvingtexas.com or 972.252.7476
or Leann Hergenrader - leann_hergenrader@daveandbusters.com or 214.530.5106 for more details or if you have any questions regarding the 2011 Hospitality Tournament

About the HSMAI Dallas/Fort Worth Chapter: The Dallas/Fort Worth Metroplex Chapter of the Hospitality Sales and Marketing Association International is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for both hospitality and sales and marketing management disciplines. HSMAI-DFW is the hospitality industry's source for knowledge, community and recognition for leaders committed to professional development, sales growth, revenue, optimization, marketing, and branding. For more information about HSMAI-DFW, visit: www.hsmaidfw.org.